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Online Business Assessment

Measuring Your Company's Growth Potential

Welcome to the Next Step Business Assessment. With this free, online tool you can find out in less than 10 minutes if your company is poised for growth or at risk because you are losing out on critical business opportunities.

Using this simple, eight-question assessment Next Step will provide you with valuable suggestions on ways to improve your business strategies and productivity.

Upon completion, your answers will be analyzed and you will instantly see your results. Your results will also be emailed to you for future reference.

Please answer as honestly as possible and respond to all questions for best results.

Next Step Business Assessment

What percentage of your current revenue is from your Top Five Customers / Accounts?

	Less than 10%
	10 - 30%
	30 - 40%
	40 - 60%
	Greater than 60%

What strategies or tactics do your sales people use today to close business?
(check all that apply)

	Sales Reps' business relationship with the customer
	Customer past experience with the company
	Reiteration of the value of the product or service to the customer
	Offer of discounts, extended terms or additional service
	Other

Your company’s greatest source for new clients is through:

	Outbound marketing – advertising, emarketing, web or events
	Referrals from existing customers
	Partners or channel sales team
	Telemarketing or other cold call mechanisms
	Other

Have your investments in marketing (people, events, materials, promotions) led to:
(check all that apply)

	Increased market share or presence in your current market
	Penetration into a new market area – products, geography or customer base
	Increased quantity or quality of new business leads
	Greater sales results from channels, resellers or other sales partners
	Not Applicable

In the past year has your business:

	Achieved all revenue, gross margin and profitability goals
	Achieved revenue goals but missed gross margin and profitability goals
	Expanded, but did not meet goals
	Remained flat or declined in revenue, margin or profitability

What is your current employee turnover rate?

	Less than 5% of total employees have left in one year
	5 – 10% of total employees have left the company in the past year
	10 – 20% of total employees have left the company in the past year
	Greater than 20% of total employees have left the company in the past year

Is your global presence comprised of:
(check all that apply)

	Offshore manufacturing or other operations
	International sales agents or distribution
	Sales office / presence in 2 or more countries outside the US
	We do not do business outside the US today

In the next year do you plan to:
(check all that apply)

	Penetrate new markets (geography, product or customer base)
	Increase revenue
	Increase net margin / profit percentage for your business
	Increase your staff
	Remain constant or decline

Assessment Contact Information
fields in red are required
first name:		last name:
email:
company:
phone:	( )