Maximizing Sales Results through Lead Nurturing
Date: Thursday, October 16th, 2008
Time: 10:00 AM - 11:00 AM PDT
Presenters:
Rebecca Barthel, Senior Consultant
Description:
To maximize their efforts and generate sales, Marketing and Sales teams need to share a common definition of a qualified lead, understand how to nurture it and identify when it is ready to be handed off to the Sales team.
Key topics covered:
- Defining a qualified lead in the context of your organization
- Measuring the quality of incoming leads
- Developing a lead scoring system
- Nurturing the right leads until they are sales-ready
- Maximizing synergies between your Sales and Marketing teams
- What you can do tomorrow to increase sales effectiveness
If you see the warning signs of faulty lead management such as pro-longed sales cycles, missed sales targets or decrease in revenue, this Webinar can help you uncover where processes are broken and improve the effectiveness of your sales and marketing activities.
Who should attend:
CEOs, Business Owners, VPs and Managers of Sales, Marketing and Marcom teams
About the Presenters:
Rebecca Barthel, Senior Consultant, Next Step has helped dozens of companies improve sales effectiveness by designing and implementing systems to generate sales-ready leads. She has directed sales and marketing programs for more than 100 product introductions in markets around the world. With Ms. Barthel’s assistance, clients have successfully launched new businesses, new programs and new products; received industry acclaim and produced effective sell-in and sell-through.
<read Rebecca Barthel's full bio>
Webinar Presentation Download:
The slides presented at the Next Step Webinar on Maximizing Sales Results through Lead Nurturing are available for your review and can be downloaded from this page.
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View Presentation - Web Video:
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