Sustainable growth is based on proven go to market approaches, sales processes, teams, partners and a business model which delivers value to both the company and customers. Next Step’s proven methodology has delivered increased revenue, profitability, customer and employee loyalty for hundreds of technology, finance, life science, services, energy, sustainability, education and consumer businesses globally.

Next Step Scalability Methodology

Starting a business requires vision, determination and creativity. Scaling the business for sustainable growth and success requires different resources and skills in commercialization, partnerships, leadership and globalization. Next Step’s team and proven process for scalability delivers results through a practical, multi-phased approach guides a company through:

• Market Analysis and Validation
• Message, Value Proposition and Brand Definition
• Go-to-Market Strategy and Implementation
• Digital and Content Marketing
• Sales Process, Tools and Team Development
• Organizational Development

Next Step’s holistic perspective and phased implementation approach provides the skills, resources and results needed for companies across all industries to scale from early stage to maturity and mid-market success.

Challenge: In the rapidly changing communications market, Mitel lacked differentiation – unlike the leading CaaS provider ShoreTel, which was rapidly expanding and had recently achieved profitability.

Result: Merger of ShoreTel’s leading edge offering, broad distribution network, Go to Market approach with Mitel’s scalable infrastructure was a win/win. The result both companies was greater employee engagement, customer satisfaction and sustainable valuation increase.