Change is happening in all aspects of business, politics, and society; however, success still starts with delighted customers. In today’s ‘digital’ world, a deep understanding of customer needs is increasingly critical.
As choices and access are evolving quickly, the companies such as Adobe, Facebook, Sketchers, and Hilton are using cloud service delivery, social media, chatbots, artificial intelligence, loyalty programs and IoT/sensor capabilities to deepen customer understanding and deliver value. Their success comes from:
- Clear specific customer segmentation and targeted marketing
- Continual monitoring of customer behavior and needs
- Co-creation and design to maximize customers’ delight today and in future
- Innovative thinking with agile development processes to rapidly respond to market changes
To maximize your success in a changing world, review our Digital Readiness Checklist or join us at one of these upcoming events:
- Building a Digitalization Value Network: 4 April – 15:00-17:30 in Oslo Norway.
- Show Me the Money: Ways to Gain Value from Company Growth: 6 April 12:00 – 14:00 in San Francisco CA.
- Leading Success in Digital World: In collaboration with GABA 12 April 18:00 – 21:00 in Palo Alto.
- Achieving Lucrative Exit in Oslo Norway 25 April 8:30 – 11:00 at Wiersholm Office at Aker Brygge.
- Successful Business Growth in Disruptive Market 26 April 17:00 – 20:00 at Atelika in Bjorvika. Contact Next Step for more information.
We hope you can join us for one of these events – if not let me know how we can help you succeed in today’s changing world.